• Krystal Smith

    Creative Web Designer & Founder of iSoul Design Studios

Get started


Creative Web Designer

About Me


I have been a developer specializing in sophisticated UI/UX designs since 1999.

My Profile

Who am I?

I am a naitive Detroiter with the life long philosophy of "All or Nothing". For over 15 years, I have been a web developer working in various capcities for companies such as Google, Sony Playstation, Tibco, Intel, Zagat, Southern California Edison and more.

For the past 5 years I have worked along with one of Detroit's top 200 companies as the Lead Developer turning their web sales from 13% to over 50% of their annual revenue in less than 5 years. My love for music has also afforded me many opportunities to work with various brands and artists designing release campaigns, Grammy Nomination Voting Requests, CD Covers and websites.

I am currently working on two projects, SwipeMeal mobile app (launch 9/1/16) as the UX/UI lead and City Side Ventures (launch 8/8/16) as the Full Stack Developer. Check back soon for screen shots and links to view these projects.

Over the years I have used various technologies to develop and design projects. Listed below are a few I have worked with.

  • HTML5/CSS3/JavaScript
  • jQuery
  • jQuery Mobile
  • Angular.js
  • Node.js/npm/Grunt
  • Yeoman
  • .NET/MVC & Entity Framework
  • Salesforce
  • WCAG Compliant Websites
  • W3C Standards
  • Git & Team Foundation Server
  • Twitter Bootstrap & Twitter Bootstrap Alpha 4 (SASS)
  • Wordpress & WooCommerce
  • PHP
  • MySQL/MSSQL/Access
  • User Access Testing (UAT) Scripts
  • Agile Development Cycle

In my spare time, I produce a Deep Soulful House podcast, travel, play video games and dream big planning the next big opportunity.



Seasoned and creative web developer, marketing director and born to shine.

2012 / April - Present

Auburn Pharmaceutical

Lead Web Developer

I get work and play at Auburn Pharmaceutical as the Lead Web Developer. Working within this environment has given me many opportunities to keep up with web trends within the medical industry and clash them with 100% creative freedom.

We've launched a new brand, GenericBid as another veture. The branding and design was something I got the chance to play with along with some really cool concepts for an auction website controlled by desktops and mobile phones.

1998 / Nov - 2012 / April

Waddell & Reed/Reid Associates/National Life of Vermont

Marketing Director & IT Admin

I became the Marketing Director because of my strong understanding of brand recognition and development. With 15 years with the same company, I got the chance to help grow and learn many facets of marketing and research even though my heart has always been focused on Web Development.

1999 / Feb - Present

iSoul Designs, LLC

Freelance Developer

I started with IMT Studios in 1998 and branced off the following year to chase my own ideas. I have worn many hats, Founder, Co-Founder and CIO but my love as a Web Developer always has been my focus. I enjoy helping my customers make their dreams a reality. No project is impossible with the right team.



I am always willing to evolve as technology evolves.

2014 / Jan - Present

Baker College

Bachelor of Web Design

Fusce imperdiet nisl urna, quis elementum sapien hendrerit sollicitudin. Maecenas porttitor ultrices erat in ornare.

Honors, Awards & Extracurricular
Relavant Courses
1990 / Sep - 1995 / Jun

Cass Technical High School

Avocational Music Major

Honors, Awards & Extracurricular

My Skills


I am absolutely passionate about simple yet sophisticated user experience that I, and my clients, are very proud of.

  • 0%


  • 0%


  • 0%


  • 0%


  • 0%


  • 0%




My collection of recent work changes often. Be sure to check back to see some of the new and exciting projects in the works.

Request a Quote

Contact Me


Get in touch via contact form or email me directly. I will get back to you as soon as possible.

Say Hello