AuburnGenerics

Website Design & Development

Challange

AuburnGenerics.com houses over 2000+ online customers. The website initially was out-of-date and did not support newer broswers. Auburn's customers web browser use ranges from IE 6 to IE 11. A Java applet is used to process sensative DEA licensing. Users can purchase products using any brower on the website but it is mandatory when purchsing controlled substances, the user must use Internet Explorer and Java. Users also wanted to preview the weekly specials instead of the monthly specials sent in via mail that would arrive in their statements.

Solution

I lead the web development team in developing a new web order lifecycle. The user would initially land on the webpage and be directed to a Legacy webpage for older browsers. Improvements to the search algorithm was developed, favorite orders added as an option, a social media presence, eBlasts via MailChimp now resides on its own Linux based server using Amazon Web Services and Sendy, ease of ordering with an Ajax based item detail page, shipping confirmation and a new cart system was also implemented with this iteration of the website. As of July 2016, a new version of the website is being developed to support mobile device ordering, off-canvas menus, improved search algorithms, new online payment features, First Image Bank and UPS APIs, and faster search results. .NET/MVC and Twitter Bootstrap Frameworks were used along with Font Aweome, Fonttello for specialty iconography and Adobe Typekit.

Result

Auburn Generic's online sales increased to over half of the sales in the company within the last 4 years with the newer websites.

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